Bunnie Xo Net Worth

Hey there! If you’ve ever stumbled across Bunnie Xo Net Worth social media posts or tuned into her Dumb Blonde podcast, you might be curious about who she is and how she’s built her impressive fortune. Bunnie Xo Net Worth, born Alisa DeFord, is a powerhouse in the entertainment world—a social media influencer, podcast host, model, and entrepreneur who’s carved out a unique space for herself with her bold personality and relatable charm. As of 2025, her net worth is estimated to be between $2 million and $7 million, depending on the source. But how did she get there? Let’s dive into her story, from her early days to her rise as a media mogul, and break down the numbers in a way that’s easy to understand for everyone.

Who Is Bunnie Xo Net Worth?

Bunnie Xo Net Worth, whose real name is Alisa DeFord, is a 45-year-old American born on January 22, 1980, in Houston, Texas. She’s a multifaceted talent known for her Dumb Blonde podcast, where she interviews celebrities and shares personal stories with her husband, country rapper Jelly Roll. Bunnie’s journey to fame wasn’t handed to her—she’s a self-made star who’s worked hard to build her brand through social media, podcasting, and savvy business ventures. Married to Jelly Roll since 2016, she’s also a stepmom to his two kids, Bailee Ann and Noah DeFord, and a beloved figure for her authenticity and openness about her life.

Bunnie’s story is one of resilience. She grew up in Nashville, Tennessee, raised by her musician father after her mother left when she was just three months old. Life wasn’t always easy, but Bunnie’s grit and determination led her to explore various paths in the entertainment industry, from modeling to social media influencing. Today, she’s a household name, with millions of followers across platforms like Instagram, TikTok, and YouTube, and her Dumb Blonde podcast is a fan favorite.

How Bunnie Xo Net Worth Her Fortune

Bunnie Xo Net Worth comes from a mix of income streams, showcasing her ability to hustle across multiple platforms. Let’s break down the key ways she’s earned her wealth, keeping it simple and clear for readers of all ages.

1. Social Media Influence

Bunnie is a social media superstar, with a massive following that loves her fun, relatable content. As of 2025, she has:

• Instagram: 1.5 million followers

• TikTok: 5.8 million followers

• YouTube: Over 868,000 subscribers and 249 million views

These platforms aren’t just for fun—they’re big money-makers. Bunnie earns through sponsored posts, ads, and brand partnerships. For example, a single Instagram post can bring in $5,000 to $10,000, and her YouTube channel generates around $3,000 to $7,000 a month from ads alone. Her TikTok sponsorships can earn $2,000 to $5,000 per deal. That’s a lot of cash for sharing her life online

2. Dumb Blonde Podcast

Bunnie’s Dumb Blonde podcast, co-hosted with Jelly Roll, is a major contributor to her wealth. The show features interviews with celebrities like Priscilla Block and Brantley Gilbert, plus discussions on relationships, mental health, and more. It’s a hit, ranking high on entertainment charts. The podcast brings in money through:

• Ad revenue: Sponsors pay to advertise on the show.

• Merchandise: Fans buy Dumb Blonde-branded apparel and accessories.

• YouTube clips: Podcast snippets on her YouTube channel add to her ad earnings.

Estimates suggest the podcast alone generates $500,000 to $1 million a year. That’s huge for a show that started as a passion project

3. Modeling and Brand Partnerships

Bunnie’s modeling career has been a steady income source. She’s worked with fashion and beauty brands, promoting products through her social media and podcast. These partnerships can bring in $200,000 to $500,000 annually. Her bold, glamorous style makes her a natural fit for brands looking to reach her loyal audience.

4. Merchandise Sales

Bunnie’s entrepreneurial spirit shines through her merchandise line, which includes Dumb Blonde-branded clothing and accessories. Her merch drops often sell out quickly, showing how much her fans love her brand. This venture adds an estimated $500,000 to $1.5 million to her annual income.

5. Past Ventures: Music and OnlyFans

Bunnie has dabbled in music, releasing albums and singles available on streaming platforms like Spotify. While she’s not as active in music now, these releases still contribute to her earnings. She also had a successful OnlyFans account, which brought in significant revenue until she closed it in March 2023 to focus on her Dumb Blonde brand. These past ventures helped lay the foundation for her current wealth.

6. Investments and Business Ventures

Bunnie’s not just about content creation—she’s a smart businesswoman. She’s invested in beauty brands, clothing lines, and digital marketing companies, ensuring her wealth grows beyond social media. While exact figures are hard to pin down, these investments are a key part of her financial strategy, adding to her estimated net worth.

Bunnie Xo Net Worth Over Time

Bunnie Xo Net Worth has grown steadily over the years, reflecting her hard work and smart choices. Here’s a simple table showing how her net worth has evolved, based on available estimates:

Note: These figures are estimates based on publicly available data and may vary.

Bunnie’s Life Before Fame

Bunnie’s journey to wealth wasn’t always glamorous. Before she became a social media star, she worked as a high-end escort in Las Vegas, a chapter of her life she’s open about. This experience taught her about business and personal branding, skills she later used to build her empire. She also appeared in music videos and worked in adult entertainment, earning six figures before meeting Jelly Roll. These early hustles gave her the financial foundation to transition into modeling, content creation, and podcasting.

The Role of Jelly Roll in Bunnie’s Success

Bunnie’s marriage to Jelly Roll, whose real name is Jason DeFord, has been a game-changer. The couple met in 2015 at one of his concerts, and they married in 2016. Together, they’ve built a combined net worth estimated at $8 million to $15 million in 2025. Jelly Roll’s music career, with hits like Son of a Sinner, has boosted their joint ventures, like the Dumb Blonde podcast and merchandise. Bunnie’s support for Jelly Roll’s career, including promoting his music and appearing in his projects, has strengthened their brand as a power couple.

How Bunnie Spends Her Money

Bunnie enjoys a luxurious lifestyle but is smart about her finances. Her biggest expenses include:

• Real estate: Investments in properties for long-term wealth.

• Luxury cars and fashion: She loves designer clothes and stylish rides.

• Travel and vacations: Bunnie and Jelly Roll enjoy exploring new places.

• Charity: She gives back, supporting causes close to her heart.

Despite her wealth, Bunnie stays grounded, often sharing her love for simple things like sushi, tacos, and watching Friends.

Bunnie’s Personal Life: Family and Resilience

Bunnie’s life isn’t just about money—it’s about heart. She’s a stepmom to Jelly Roll’s kids, Bailee Ann (born 2008) and Noah (born 2016), and she’s open about the joys and challenges of blended family life. Her childhood was tough, with her mother leaving early and her father, Bill, passing away in 2024 from stage 4 cancer. Bunnie’s transparency about her struggles, including her past in the adult industry and her plastic surgery (like breast implants and facial enhancements), resonates with fans. She’s all about owning her truth and inspiring others to do the same.

Why Bunnie Xo Net Worth Stands Out

What makes Bunnie special? It’s her ability to connect with people. Whether she’s sharing funny TikTok videos, interviewing celebs on her podcast, or posting about her life with Jelly Roll, she’s real and relatable. Her confidence, hustle, and willingness to share her story—warts and all—set her apart from other influencers. She’s not just “Jelly Roll’s wife”; she’s a brand in her own right, with a loyal fanbase that loves her authenticity.

Controversies and Challenges

Bunnie’s journey hasn’t been without bumps. She’s faced scrutiny over her past in the adult industry and rumors about “leaked” content, which she’s dismissed as clickbait. Closing her OnlyFans account in 2023 was a bold move to focus on her mainstream brand, but it didn’t slow her down. She’s also navigated personal challenges, like her parents’ absence and her father’s death, with grace. These experiences have only made her stronger, proving she can bounce back from anything.

What’s Next for Bunnie Xo Net Worth?

Looking ahead, Bunnie Xo Net Worth is likely to keep growing. She plans to expand her podcast, launch new business ventures, and deepen her digital influence. Experts predict her wealth could climb higher as she continues to diversify her income and invest wisely. Bunnie and Jelly Roll are also exploring IVF to grow their family, showing their focus on both personal and professional growth.

Bunnie Xo Net Worth Breakdown Table

Here’s a clear, easy-to-read table summarizing Bunnie Xo Net Worth and income sources as of 2025:

Note: Figures are estimates based on available data and may vary.

Final Thoughts: Bunnie Xo Net Worth Inspiring Journey

Bunnie Xo Net Worth tells the story of a woman who’s turned her passion and hustle into a multimillion-dollar empire. From her early days in Las Vegas to her current role as a podcast host, influencer, and entrepreneur, she’s shown that hard work and authenticity pay off. Whether you’re a fan of her Dumb Blonde podcast or just admire her bold personality, Bunnie’s journey is a reminder that you can build something amazing with determination and a little heart.